Gramicci Adds Rincon Rep Group

Effective immediately, Bobbi Gale Bensman and Steven Srednick of Rincon Group, will serve as the Gramicci’s sales representatives to specialty dealers throughout Colorado, New Mexico, Wyoming, Utah, and Texas. Veteran reps Eric Poore and Will Mott, both based in Boulder, Colo., are also part of the agency.

Legendary Climber and athlete, Bensman, has been representing core outdoor and climbing brands since she retired from the professional climbing life in 1999 of which she had a 21 year career. She joined forces with her husband, Steven Srednick in 2005, who has more than 20 years of repping experience on the East Coast as well as in the Rockies.

“Attracting and recruiting this kind of talent is exciting for Gramicci as well as for our dealer partners in the Rockies,” said Lori Nuss, National Sales Manager for Gramicci. “As a core climbing and lifestyle brand, The Rockies territory is a crucial part of our business and having Bobbi and Steve on board, will provide our dealers with the support and service they need to be most successful.”

The agency also represents the Darn Tough Vermont, the Mammut Sports Group, and Evolv Climbing and Design. Bensman has been climbing in the Original G-Pants since 1988.