Exxel Outdoors, a privately held collection of outdoor recreation gear brands, expanded its Big Market & Outfitter Group with the hiring of David Hirst as VP of sales. Upham holds more 10 years of leadership experience in outdoor recreational gear sales, said the company.
In addition, three veteran Exxel staff have been promoted. Russell Rowell is now VP of product and marketing, and Marily Melis has been upped to marketing manager for the entire business division. Nils Davis is now the director overseeing the Outfitter Group’s sales efforts.
Big Market & Outfitter Group is the largest business group of Exxel Outdoors, consisting of two divisions. Outfitter targets the sportsman, hunting and fishing markets with its Slumberjack (SJK) and Master Sportsman brands. Big Market serves the needs of recreational adventurists with a camping and water sports focus including brands such as Wenzel, Suisse Sport, X2O Sports, Insta-bed and Exxel Kids. Exxel also holds several licensing agreements including Serta airbeds, Disney, Marvel, Dreamworks and Sanrio.
The Outfitter Group will also be adding more sales staff to serve its growing sportsman, hunting and fishing categories.
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