Deckers to Establish pan-European Brand Units

Deckers Corporation, parent company of Ugg, Teva and Hoka One One, among other brands, is putting each of these brands under a European brand manager. The structure was different in the past, as all the group’s brands had a joint territorial manager for all of them.

As previously reported, Rob van der Vis, who was previously in charge of Teva, Ugg and Sanuk in the Benelux countries, has become brand manager for Teva all over the Europe, Middle East and Africa region, based in the Netherlands, where the brand has been most successful so far. A previous brand manager of Teva, Chris Cavanagh, is now in charge of Hoka One One for the EMEA region, working with Serge Darcy for Southern Europe and Uli Kick for Central Europe. He is taking care also of Northern Europe on a temporary basis.