Darn Tough Vermont Appoints VP of Sales

Darn Tough Vermont has hired Mark Yardley as vice president of sales. Yardley joins Darn Tough from W.L Gore & Associates where he was tasked with strategic business development for 15 years.

In his new role Yardley will be responsible for all aspects of the sales organization from planning, monitoring and reporting, to recruiting, training and managing. In addition to maintaining and growing key customer relationships, Yardley will be developing strategy to expand Darn Tough’s market share within both domestic and international markets.

“As we commit to continuing substantial growth in our current channels and categories, Darn Tough is also looking to the future and where the brand will go next,” states Ric Cabot, Darn Tough Vermont President and CEO. “When Mark approached us about the new position within the senior management team, we saw the pieces all come together. His experience, entrepreneurial spirit and passion for the outdoors make him a perfect fit for Darn Tough.”

“The strength and continuous growth of the Darn Tough brand has been inspiring, to say the least,” states Yardley. “I am thrilled to join such a hardworking team and am looking forward to helping to continue to drive sales growth across all categories.”