CORDURA Brand Collaborates With Leading Designer for Durable Lifestyle Apparel

INVISTA’s CORDURA brand announces its first designer collaboration to showcase the stylish functionality of CORDURA fabrics and celebrate the launch of its new CORDURA Combat Wool fabric collection. Cutting-edge lifestyle and urban fashion designer Alex Valdman will create a multi-purpose jacket and pant that bring together the fashion and functional aspects of durable lifestyle apparel powered by CORDURA fabric.

Appropriate for everyday lifestyle, outdoor, and adventure wear, these crossover pieces will feature the brand’s newest innovation – CORDURA Combat Wool fabric – and embrace the spirit of the CORDURA brand ‘Fashion/Function’ apparel fabric launch. A debut party for the CORDURA x Alex Valdman Collection will be held at the Outdoor Retailer show in Salt Lake City, Utah, August 7th from 4:30 – 6:30 p.m. at the CORDURA brand booth #39213.

“The fusion of fashion and functionality into today’s contemporary cross-over lifestyle apparel is an important focus for our brand,” says Cindy McNaull, global CORDURA brand and marketing director. “Alex’s ideas are fresh, exciting and truly inspirational. Collaborating with Alex to help us launch our new CORDURA Combat Wool™ collection showcases the best of both worlds – the diversity of our durable, performance driven fabric technologies in contemporary, simplistic design silhouettes that celebrate the incredible versatility of today’s consumers.”

Valdman is a noted designer in the fashion industry. Shortly after making his first garment—a hoodie he created for himself while in college—Valdman’s career skyrocketed as he worked with the likes of Kanye West and Levi’s. His most recent endeavor was working with cycling mavens from Giro to create a lifestyle cyclist apparel collection.

His designs for the CORDURA x Alex Valdman Collection will feature both stretch and double weave CORDURA Combat Wool fabrics, which blend INVISTA nylon 6,6 fiber technologies with merino wool for natural comfort and lasting performance.

“When designing these evolutionary pieces, I was inspired by key needs of the contemporary traveler whose clothing must be as versatile as they are,” says Valdman. “This capsule of technical city essentials is inspired by the youthful spirit of taking day trips. The blending of a credible and durable performance wool into styles that are truly disruptive can only be done with CORDURA fabric.”