Confluence Appoints GM of Boardworks

Confluence Outdoor names SUP industry veteran Rick Karr as General Manager of Boardworks, a surf and stand up paddleboard (SUP) brand out of Carlsbad, Calif. In his new role, Karr will oversee and manage all aspects of the Boardworks business from brand development to retail initiatives.

The 2015 acquisition of Boardworks set the stage for Confluence Outdoor’s commitment to expand into the SUP category. Karr is the latest of several investments into building out the future of the Boardworks brand.

“While there are challenges in the overall SUP category, Rick has the skillset, leadership and market fluency to ensure a solid foundation for the growth of the Boardworks brand,” said Sue Rechner, CEO of Confluence Outdoor.

Karr grew up on Hawaii, moved to Southern California at age 12 where he surfed, SUPed and sailed. In 2008, he founded Rogue SUP.

“I’m stoked to transform Boardworks into one of SUP industry’s true powerhouse brands,” said Karr. “Boardworks has what it takes to weather any challenges including support from the Confluence organization and an experienced team to take the business to the next level.”


RELATED: Confluence Re-organizes Sales Team