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Christy Sports Expands Rental Program with Discounted Same-Day Gear Rental

Brady Hicks -
Outdoor retailer and service provider Christy Sports introduced its upgraded rental program, which offers guests online access to same-day gear rentals in as little...
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Green

Zeal Unveils Re-Shred Recycled Goggle Initiative

Brady Hicks -
Zeal Optics announced the Re-Shred goggle initiative. This commitment to sustainability and environmental responsibility in winter sports eyewear focuses on using a minimum of...
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News

Peak Ski Company Appoints Catie Park to Director of Business Development, Special Projects

Brady Hicks -
Peak Ski Company promoted Catie Park (pictured), Retail Operations Manager, to Director of Business Development and Special Projects. The move is one of several...
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Events

Nordica Announces The Connect Tour Group Ski Days to Benefit Women+

Brady Hicks -
Snowsports brand Nordica announced The Connect Tour, a multiple-resort, national tour to help connect and build communities of Women+ through group ski days. The tour...
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Brand Watch

Snowfeet Pro, Touted as “World’s Most Versatile Ski Skates,” Raises over $100K on Kickstarter

Brady Hicks -
Ski skate developer Snowfeet announced that it raised over $100,000 since launching its newest release, the Snowfeet Pro, on Kickstarter at the end of...
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Brand Watch

Rossignol Launches Limited-edition Ski to Support Diversity

Bruce Christian -
In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand has launched its...
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Brand Watch

Arbor Snowboarding Introduces Plant-based BioStrap

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, has introduced the BioStrap,...
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Brand Watch

GORE-TEX Expands Outerwear On Demand to Vermont

Bruce Christian -
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, expands its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont....
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News

Jackson Hole Mountain Resort Opens Friday

Bruce Christian -
Jackson Hole Mountain Resort (JHMR) kicks off the 2023-24 winter season with two lifts on Opening Day, Friday. Coming on the heels of last...
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Brand Watch

Dynastar Celebrates 60 Years with Hybrid Core 2.0 Ski Construction

Bruce Christian -
As Dynastar celebrates its 60th anniversary, the brand based at Mont Blanc in the French Alps, has its sights set on high-end ski performance...
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