Canada Goose announced the opening of its first two standalone stores in Fall 2016. Following the company’s e-Commerce launch, the flagship stores are set to open in Yorkdale Shopping Centre in Toronto, and on Wooster Street in the heart of SoHo, New York City.
The brand says the new stores will capture the spirit of Canada Goose, “weaving together its arctic heritage with modern innovation in an experiential environment.” Spanning more than 4,000 square feet, each store will be an invitation to explore the company’s rich heritage and unique culture through the curated exhibition of vintage designs such as the Snow Mantra first worn by industrial workers facing punishing wind and cold, as well as innovative new styles including its award-winning HyBridge Lite collection.
“Opening our own stores is something I’ve always dreamed of. It’s an exciting new chapter in our evolution from a small outerwear manufacturer nearly 60 years ago, to the only truly global, Canadian luxury apparel retailer,” said Dani Reiss, President & CEO, Canada Goose. “There’s no other brand like Canada Goose and that’s something people will feel as soon as they step into our stores. This is our opportunity to bring more of Canada – and Canada Goose – to the world.”
To enhance the retail experience, Canada Goose says it “has created an in-depth brand immersion program where employees will become not only product experts, but true brand ambassadors. The experiential program will enable employees to engage in all aspects of the brand, including tours at one of four Canada Goose factories to see the company’s craftsmanship in action, a first-hand look at how Canada Goose works with Polar Bears International in Churchill, Manitoba, an opportunity to be part of an Arctic community at a Canada Goose Resource Centre program event, and much more.”
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