Lifestyle brand Body Glide has been awarded a 2015 American Graphic Design Award in Branding and Packaging. Among a handful of winners selected from approximately 9,000 entries and presented by Graphic Design USA, the Body Glide protective skincare brand joins Nike, HBO, Ford, Buick, Starwood Hotels, Mattel, Coke, Pepsi, among the winners.
Undergoing a recent rebrand, in which both messaging and packaging were streamlined, Body Glide opted for a crisp, minimalistic approach to reach more consumers.
Body Glide’s new packaging breaks from traditional gray casing to feature bold, vibrant colors, in magenta, purple, yellow, red, orange, blue and green. Seven different products display simplified labeling with distinct, white lettering that instantly give the purpose for each product, says the company.
“It’s a privilege to receive this high recognition of our branding and packaging, and to be in the company of some of the best known brands in the world”, said Bill Sternoff, CEO of Body Glide. “We saw an opportunity to rebrand and expand our reach and reputation as a category leader. We knew our target audience wanted something attractive they can see at retail from twenty-feet away; simple, effective, functional and memorable. That’s exactly what Body Glide is, so we thought, why not package it that way too?”
Popular in sports, fitness and beyond, Body Glide’s protective skincare solutions are natural, non-greasy, preventative, anti-chafing, anti-blister balms designed to help consumers avoid painful skin conditions, to stay active. Body Glide uses natural, plant-derived ingredients which provide comfort and confidence against rubbing that leads to irritation and painful burning, chafing, blisters and raw skin. Each product is intended for daily use by anyone who is active, or just rubbed the wrong way by footwear, clothing, or skin rubbing skin, and the packaging is perfect on the go.
Graphic Design USA, the business-to-business magazine for creative professionals, has recognized Body Glide’s effectiveness in the revamp of its branding and packaging. “The performance is, in a nutshell, exceptional”, said GDUSA.
