Boa Rebrands

Originating as a business-to-business model, Boa Systems is looking to build on the support of its global brand partners to now provide more emphasis on brand awareness, consumer marketing and education, and the promotion of category-specific features and benefits of Boa-powered products. Founded in 2001, he Boa System, consists of configured dials, laces, and guides to ensure a precision fit with adjustment solutions in products across golf, athletic, snow sports, outdoor, cycling, utility and medical.

To reflect the expanded growth, Boa introduces a new corporate branding and visual identity, releasing globally in February 2017. The updated branding will debut across a newly launched consumer-focused website, and will be featured in consumer and trade advertising beginning next month.

The entirely new website, TheBoaSystem.com, will focus on educating consumers about Boa, including the varying configurations across products and categories with Boa brand partners, as well as provide a platform to communicate new innovations, company news, and events. Additionally, as the company continues to stand behind The Boa Guarantee, customers can easily request replacement parts directly from the website.


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