Balega International is partnering with a U.S. manufacturer to bring to the market a U.S. made product. Born in Cape Town, South Africa, the company based its headquarters in North Carolina in 2003 to utilize the state’s long history of producing some of the best performance yarns and fibers in the world. Balega is making strides to U.S. manufacturing by producing 15 percent of its products with a North Carolina manufacturing partner. The remainder of Balega products will continue to be produced in Cape Town.
“Moving some of our production to the United States is the start of monumental growth for Balega and the opportunity to produce domestically right here in North Carolina,” comments Tanya Pictor, VP of Marketing at Balega. “Balega will always have its roots in South Africa, but by partnering with a local manufacturer we are closing the circle, so to speak, by being a true U.S./South African initiative!”
U.S. production will give Balega the ability to form closer relationships with its American partners, says the company, including the nearby companies that spin Balega’s fibers into yarn. And this is just the first step for Balega’s future with American made specialty performance socks, says the company.
“Our recent merger with the Implus Corporation will make investment initiatives like this one more possible in the future. This way we can grow our ability to better serve our customers and enhance our speed to market and flexibility, and thus living up to our name: Balega, to move with speed,” stated Pictor.
